Priyanka Chopra to launch her new haircare line Anomaly on Feb 1

By Rajesh Ahuja

After the success of her film The White Tiger, Bollywood actress Priyanka Chopra is set to launch her new hair care line called Anomaly in the US on February 1.

Ahead of the launch of her new hair care brand, Priyanka said that it aims to democratizing sustainable beauty as 'access to it should not cost us the Earth and should be available to all'.

Terming the launch of her own hair care line as a 'surreal moment ', Priyanka said she has been working on it for the last 18 months.

'This is ANOMALY. What a surreal moment to introduce you to the first brand I have ever created! For the last 18 months I have worked alongside my partners at Maesa toward the day when we could share our labour of love with the world and I can’t believe that time has finally arrived, 'Priyanka Chopra said. 

Priyanka Chopra to launch her new hair care line Anomaly on Feb 1

Talking about the features of her new hai care brand, the actress said, 'Our formulas are vegan and clean, with high performance ingredients, and our bottles are made from a 100% plastic trash from our oceans and landfills. Oh, and by the way , its’s $5.99!

We are democratizing sustainable beauty, because access to it should not cost us the Earth and should be available to all. Dropping Jan 31st, exclusively at @Target in the US and internationally later in the year!'

Priyanka Chopra is currently basking over the audeince response and critical acclaim for her film The White Tiger, which deals with the caste discrimination in India.

She is also gearing up for release of her biography Priyanka Chopra Jonas Unfinished, which talks about her life journey - her days as model , Miss World, Bollywood actress and making her foray in Hollywood.