Bell Bottom earns Rs 2.75 crore on opening day, collection expected to pick up on weekend
By Rajesh Ahuja
Despite a tremendous buzz surrounding the release of Akshay Kumar starrer Bell Bottom, the film had an average response at the box office , collecting aroundRs 2.75 crore on its opening day at the cinema halls, trade sources said.
Box office figures said that the film, which is amongst the most awaited films of the year, managed to collect approximately Rs 2,75 crore from theatres across the country on its opening day on Thursday.
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Bell Bottom collects approximately Rs 2.75 crore on it opening |
Industry experts attribute the less than encouraging box office numbers of the film to gte closure of cinema halls in Maharashtra, a region which makes a sizeable contribution to box office earnings for a Hindi film.
The less than expected box office earnings are also attributed to the fact that theatres across India are currently operating at just 50 per cent occupancy due to the continuing threat of Covid-19 and the looming threat of the third wave.
Also, cinema halls in many states are recording low occupancy in late evening and night shows due to threat of Covid-19., which has invariably impacted gge collections for the film.
A large percentage of the opening day figures for Bell Bottom are reported to come from West Bengal, where the film released on a large number of single screen theatres.
Trade experts, however, feel that the collections for the film could pick up during the weekend with a larger occupancy expected in the late evening and night shows in cities like Delhi and in cities if Punjablike ChandigarhAmritsar.
Bell Bottom being the first big starrer to release in theatres after a gap of nearly 17 months, exhibitors and cinema hall owners are expecting the film will boost the process of Revival of the film business by drawing audiences to the theatres.
Promos and trailer of Bell Bottom have generated tremendous buzz among cinelovers ahead of its release.
The response to advance booking for the film, which opened last week, has been quite mixed.
While the advance booking has been encouraging in stares like West Bengal and Delhi the advance booking in other places like Chandigarh, Bangalore and Hyderabad has been somewhat slow to pick up.
Bell Bottom released on 800 to 900 screens across the country, including 125 screens in Delhi and NCR.
Trade Analysts feel that the box office returns of the film will depend to a large extent on word of mouth publicity for the film, which is likely to draw audiences to the theatres to watch the film.
Punjabi film Puaada, which released in theatres this week, witnessed an encouraging response from cinelovers.
Puaada, which brings together the popular pair of Ammy Virk and Sonam Bajwa on the screen for the fourth time, has created tremendous buzz among cinelovers ahead of its release.
Trade sources said that despite the threat of the Covid pandemic continuing, many shows of the film have been sold in advance.
Puaada is having the biggest release for an Ammy Virk and Sonam Bajwa starrer outside of Punjab in India and also in the overseas markets.
The coming weeks will also witness the release of another big starrer Chehre, a psychological thriller featuring superstar Amitabh Bachchan and Emraan Hashmi in the lead.
Chehre, whose scheduled release in March had to be postponed due to the second wave of COVID-19, is scheduled to hit theatres on August 27.
An unprecedented surge in covid cases in the country in March resulted in makers of mega starrers Haathi Mere Saathi, Bunty Aur Babli2, Chehre, Sooryavanshi and Satyamev Jayate 2 postponing release of these films till a later date.
The Covid situation adversely impacted the earnings of the films released in theatres during the period, including Roohi, Mumbai Saga, Sandeep Aur Pinky Faraar and Saina.
An Espionage thriller, Bell Bottom is about a officer from the secret service (code named Bell Bottom) orchestrate an operation to rescue several people held hostage by four terrorists on a flight.
One of the most awaited films this year, Bell Bottom has been directed by Ranjit M Tewari and produced by Pooja Entertainment and Emmay Entertainment.
Bell Bottom stars Akshay Kumar in the lead with Vaani Kapoor, Lara Dutta and Huma Qureshi in other prominent roles.
The film was earlier scheduled to release on July 27. However, due to uncertainty on reopening of theatres, Akshay Kumar announced that the film will release in cinemas on August 19.
The news of the film's theatrical release has cheered the industry as well the audiences.
Watch Bell Bottom trailer
https://youtu.be/A6eZ49O67YQ
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