Aha original film Colour Photo bags Best Feature Film Telugu at the 68th National Film Awards
By Rajesh Ahuja
Colour Photo, an original film by Video on demand streaming service aha, was adjudged the Best Feature Film-Telugu at the 68th National Film Awards.
Directed by Sandeep Raj, Written by Sai Rajesh, Produced by Sai Rajesh and Benny Muppaneni , the film 'Colour Photo' is a moving love story set in the 1990s between two college students that face colour-based discrimination and gender perspectives.
Colour Photo bags Best Feature Film Telugu at the 68th National Film Awards
The film stars Suhas and Chandini Chowdary in the lead roles, who are supported by Sunil, Viva Harsha, Divya Drishti and Srividya Palaparthi most of whom attained fame initially as Telugu YouTube content creators and have now crossed over to mainstream cinema.
Some of the industry's most well-known actors, including Megastar Chiranjeevi, Pawan Kalyan, Allu Arjun, Vijay Devarakonda, and Nani lauded the film.
Known for its evocative writing, impactful direction, and great music, the film took the Telugu industry by storm when it was first released on aha in late 2020. The national award-winning Color Photo film was released in the first year of aha’s launch and was aggressively promoted by aha to reach all Tier 2 and Tier 3 town. The campaign was topic of discussion amongst industry circles for months. Colour photo eventually became one of the most successful films for aha.
Speaking on the film winning the National Award for the Best Feature Film in Telugu, Allu Aravind, Promoter, aha said, “We are thrilled and excited to have received this prestigious National Award and would like to congratulate the entire team for putting together this outstanding film. We take pride in strengthening our connection with regional content creators and are grateful to have recognized for exceptional movies such as ‘Colour Photo’ which was released on aha in 2020.
We look further to establishing our footprint with local audiences through relatable storytelling and a distinct range of films and movies that will enhance our viewer experience. We will continue to back more talent in the days to come.”
Prior to making Colour Photo, Director Sandeep Raj had already directed and acted in a few short films and was already well-known for his performances across short films.
In 2019, he decided to direct a relatively small budget film with his team, which culminated in Colour Photo as we know it today. Most actors who have made their debut in the movie, were previously YouTubers and had primarily acted in short films.
Speaking about the National Film award for Colour Photo, its Producers Sai Rajesh Neelam and Benny Muppaneni, said,"We are happy to receive the National award. With this award comes a lot of responsibility, and going forward, we will make sure to deliver good films. This achievement validated that audiences crave good content films, and the government will also recognize it. At the same time, we thank aha, who has given us the platform to present ''Color Photo'' to everyone.
Speaking on the occasion, Ajit Thakur, CEO, aha said: “We are elated to win the National award for ‘Colour Photo’. aha has a strong vision to bring audiences engaging content, and with ‘Colour Photo’, we have brought to life an impactful story seldom seen on any other platform today, reaching every corner of the globe.
The success of this film demonstrates our commitment to providing our audiences with 100 per cent local entertainment through local stories and local talent. We would like to congratulate and thank Producer Sai Rajesh, Director Sandeep Raj, Actors Suhas, Chandini Chowdary, Sunil, Harsha, and entire team of Colour Photo for their spectacular victory and relentless contribution.'
Talking about the honour for the film it's Director Sandeep Raj said, “With this recognition, once again audience has proved that if you present a relatable film where content is the king, everyone will watch and appreciate it. My heartfelt thanks to aha, who gave us the platform and made ''Colour Photo'' reach every person across the globe.”
Launched in 2020, aha is an Indian video-on-demand streaming service that provides 100% local entertainment. It started out with a 100% Telugu OTT and seen great success across the world with its extensive content slate. that includes original programming of web series and movies, with a new release every Friday.
Fulfilling its promise of 100 per cent Local entertainment, aha has recently launched aha Tamil which has 100 per cent Tamil Web series and movies. aha is owned by Arha Media and Broadcasting Private Limited, a joint venture by Geetha Arts and My Home Group. Aha creates original Telugu content across various formats that include movies, web series, and non-fiction shows.
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