Locations aren’t just backdrops; they’re characters in my stories: Ashwini Iyer Tiwari 


Ashwiny immerses herself in the cultural essence of her chosen locations, allowing them to shape her narratives 


By Rajesh Ahuja 


She has established a niche for herself in Bollywood as a director with films like Bareilly Ki Barfi, Nil Batte Sannatta and Panga


Ashwini Iyer Tiwari,  who rose to fame with the film Bareilly Ki Barfi, starring Kriti Sanon,  Rajkummar Rao and Ayushmann Khurana,  says that she chooses the essence of the chosen locations of her films to shape her narratives. 


Speaking at the India International Film Tourism Conclave (IIFTC) , Ashwini Iyer Tiwari said that every place has a soul—a fragrance, a rhythm, a story waiting to be told. 


Whether it’s the bustling streets of Agra, the vibrant alleys of Bareilly, or the serene coastline of Konkan, Ashwiny immerses herself in the cultural essence of her chosen locations, allowing them to shape her narratives. 


For Ashwiny Iyer Tiwari, locations are not just backdrops,  but characters in her stories 




“Locations aren’t just backdrops; they’re characters in my stories,” she said  at the  IIFTC conclave. 


Ashwiny’s films, like Bareilly Ki Barfi, breathe life into small-town India, capturing its quirks and idiosyncrasies with an authenticity that resonates universally. 


Ashwiny’s dedication to storytelling often sees her going to great lengths to get the perfect shot. 


Recalling an instance, the filmmaker said,''Once, during a shoot, I sat reversed on a scooter while holding the camera just to capture the rawness of a busy marketplace.” 


Her passion for rooting her stories in their locales extends beyond India’s borders. 


The  filmmaker said that filming in Serbia for an international project was a transformative experience for her, creatively and logistically. 


“Serbia has a controlled, almost poetic quality to its streets. Shooting there taught me the beauty of working within constraints while still bringing my vision to life,” Ashwiny said. 


However, working abroad comes with its challenges. 


“Filmmaking in India often has a certain spontaneity—we can adapt and innovate on the fly. Abroad, you work with rigid schedules, permits, and a precision-driven crew. It pushes you to plan meticulously, but it also opens your eyes to a whole new way of storytelling,” she says. . 


The contrast between the fluid dynamics of Indian sets and the structured approach abroad has shaped Ashwiny’s methodology. 


“In Serbia, every second of shoot time is accounted for, which can be challenging but also rewarding. Back in India, the flexibility allows for a more organic process, but that chaos has its charm,” she said. 


Despite these differences, Ashwiny finds a common thread in how locations inspire her storytelling. 


“Every place—a small Indian town or a European city—has a unique voice. It’s my job to listen and translate that voice into a story,” she says. 


Through her journey from the colourful chaos of Bareilly to the picturesque streets of Serbia, Ashwiny Iyer Tiwari continues to prove that storytelling transcends borders, finding its essence in the places we inhabit and the people who make them extraordinary. 


Ashwiny Iyer Tiwari worked in advertising for several years, serving as the Executive Creative Director at Leo Burnett before she moved on to pursue a filmmaking career. 


Making her debut as director with the comedy-drama Nil Battey Sannata (2016), Ashwiny Iyer Tiwari rose to fame with the romantic comedy Bareilly Ki Barfi,  for  which  she won the Filmfare Award for Best Director .


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