Netflix joins hands with tinder for first Indian Dating Reality Show  IRL- In Real Love 


By Rajesh Ahuja 


Netflix streaming platform has joined hands with Tinder, the world’s most popular app for sparking connections with new people, for first Indian Dating Reality Show IRL- In Real Love. 

Tinder will be partnering with Netflix as the official casting partner for its first ever Indian dating reality show. 


Netflix partners with Tinder for first first Indian Dating Reality Show IRL -in Real Love 


In line with shows like Indian Matchmaking, Love is Blind, and Too Hot to Handle, IRL: In Real Love, produced by Monozygotic, is designed to sweep this generation off its feet with a true to its time dating format. 

This July, singles on Tinder can apply for IRL: In Real Love by just making one Swipe Right in-app. Swipe Cards will appear in between Tinder members' stack of potential matches - so all they need to do is Swipe Right on the in-app casting callout and they will be redirected to a registration page. 

Those wishing to register on the app need to spruce up their bio data to show off different shades of their personality. 

They also need to display some of their amazing single shots on Tinder. 

All those  registering to be on IRL need be single. 

Speaking about the show and Tinder's partnership with Netflix,  GM, Tinder and Match Group, India Tara Kapoor  said,'tinder is thrilled to partner with Netflix to offer this generation’s hopeful romantics a chance to go after a flame that can’t be put out. Right from the casting process to its distinctive dating format, this show brings to the table, an opportunity to experience new connections, some heartbreaks, unmatched chemistry and a whole lot of fun. With Tinder’s diverse community of young singletons actively looking for real sparks, this show will provide them with exactly that and more. It’s a perfect match!'' 

Speaking about the show and Netflix's association with Tinder, Tanya Bami, Director, International Originals, Netflix India, said, “IRL: In Real Love is an indigenous dating format and the association with Tinder will help us keep it as real as the times today. Authenticity is key to any reality series and Tinder will help us find a cast whose preferences and choices will enable us to understand the everyday dating conundrums. We can’t wait for the Tinder members to swipe right for IRL: In Real Love on Netflix!”


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