Sunny leone launches next generation line of perfumes,deodorants & body mists under her banner
By Rajesh Ahuja
Even as she gets ready to showcase her acting skills in the upcoming Tamil psychological thriller Shero and her next web series Anamika, actor Sunny Leone has launched her beauty line , comprising the next generation line of perfumes, deodorants and body mists, under her banner Star Struck by SL.
The entrepreneur actress launched the next generation line of perfumes, deodorants and body mists called Affetto this weekend at a grand event in Gurugram, in association with Spraygrances Pvt Ltd.
The elaborate 20-product line, launched by the actress under her Benner Star Struck by SL, has perfumes, deodorants and body mists for different moods and occasions, personally curated by Sunny. The craftily designed perfume bottles are christened with unique titles - Rouge, Indigo, Blonde, Coal amongst others. The products in this line are for both women and men.
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Sunny Leone launches next generation line of perfumes, deodorants and body mists under her banner Star Struck by SL |
Speaking about the beauty line up launched by her, Sunny Leone said, 'I have been hoping to venture into fragrances ever since I kicked off my brand. It is indeed realisatiin of a long standing dream . The perfume line is an extension of my own personality. So the perfumes have hints of rose, musk, tangerine, magnolia. The goal wasn’t just to add another category to the brand but to introduce to people all over the globe, the world of high-end perfumery. Smells have a way of transporting you to a different world, old memories, a trip down nostalgic lane. I want to be able to offer my audience that very vibe in a bottle.”
Talking about the product line up, CEO of Spraygrances PVt limited Dheeraj Nagar said, "It has been an absolute honour and joy to collaborate with Sunny on this line. She is an invested and committed entrepreneur. As a global star, she has a distinct sense of style which reflects in this range. We've worked for over a year to create this range. We are extremely thrilled that it's finally going out to the world this weekend."
In keeping with her theme for the brand and the mission, the perfume line was created to stand for inclusivity and refrained from animal testing much-like her previous products from the brand.
While the perfumes are packaged in curved glass bottles - both stylish and distinctly striking - the mists and deodorants are designed to be mobile and easy to carry around. After the grand launch on Saturday, the line will be available on her website starstruckbysl.com post Saturday.
Sunny Leone will in the coming months be seen in the Tamil psychological thriller Shero .
In the film, which is being directed by Shreejith Vijayan, Sunny Leone plays a US based woman having her roots in India who arrives in Kerala in her quest for truth.
She will also be seen in the web series Anamika. Anamika is being directed by Vikram Bhatt.
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