Kangana Ranaut, Ekta Kapoor launch trailer of reality show Lock Upp; trailer gives sneak-peek into its world 


By Rajesh Ahuja


After the grand launch of Lock Upp: Badass Jail Atyaachari Khel', touted as India's biggest and most fearless reality show, in Mumbai with huge fanfare recently, streaming giant ALTBalaji and MX Player today unveiled the power-packed trailer of the dramatic and thrilling reality show in the capital city of New Delhi.

The much-awaited trailer was launched at at an event in the  capital in the presence of OTT Disruptor and Content Czarina Ekta R Kapoor; the show’s host Kangana Ranaut; Karan Bedi, CEO – MX Media and Zulfiqar Khan, CEO- ALTBalaji.






Kangana Ranaut and Ekta Kapoor launch trailer of fearless reality show Lock Upp In Delhi 



The show's trailer features the feisty host Kangana Ranaut decked in a shimmery, glittery golden dress, holding a shiny but sinister baton in her hands and sporting a stare that can melt hearts and looks like she is ready to start the game.

The viewers can see the queen of Bollywood sitting on a luxurious, velvet throne in a sombre jail cell and claiming, "Living here is no less than a dream… a bad one, though! ''

Walking through the jail corridor, Kangana states how dangerous the 'Lock Upp' world is, and that it will be a nightmare!

16 controversial celebrities will be put together in Lock Upp for months and stripped of their amenities. Forget about fulfilling their high demands,  the contestants will be locked up in show’s prison with people they can't see eye-to-eye. To avoid eviction, the celebrity contestants have no option but to reveal their dark secrets to the entire world, which will take the excitement level a notch higher.

Lock Upp is yet another progressive and clutter-breaking piece of content from the home-grown streaming giants' legacy.

Speaking at the trailer launch,  Kangana Ranaut said, "the spectacular launch of the show had piqued everyone's curiosity, and the trailer is a testament of how bold, controversial and exciting it is going to be. I am happy to unveil the trailer in our country's capital city, and I am equally thrilled and excited to foray into the OTT space with such a unique and brilliant concept. I want to thank my boss-lady Ekta, for always being by my side. She has always been someone I admire and respect a lot. So to all my fans out there, get ready for the most FEARLESS show ever!"

Lock Upp promises to be an engaging captive reality show with all the ingredients that will keep viewers glued to their seat. A daring celebrity host, compelling tasks, dramatic fights, and an exciting mix of contestants who will do anything and everything to survive in the jail is the perfect amalgamation of entertainment.

Talking about the reality show, Content Czarina Ekta R. Kapoor said, "Unlike other reality shows, 'Lock Upp' is being launched on a massive scale and has all the elements that make for an entertaining reality show. The concept of the show is brilliant and never-seen-before, as you must have seen in the trailer, and I am sure that it will captivate the viewers and set a new standard for reality shows!"

 Speaking about the trailer,  Karan Bedi, CEO - MX Media, said, “Our focus on being technology led, user centric and disruptive have been the core pillars that have propelled MX Player to the Number 1 position in India in a very short time. With Lock Upp, we continue to double down on this core with exciting and disruptive content, lots of interactivity and a seamless UX. The teaser for LockUpp was very well received and we are very excited to give audiences a further glimpse of the show along with one of India's finest entertainment personalities - Kangana Ranaut."

 On the partnership between MX Player and ALTBalaji  Zulfiqar Khan, ALTBalaji- CEO said, “We are excited with this partnership between ALTBalaji and MX Player. This collaboration has allowed us to stream path-breaking content that will entertain our audiences. With Lock Upp, we are foraying into the non-fiction reality space and I am certain this show will break barriers and open up new avenues for storytelling and audience engagement.”

 ALTBalaji and MX Player will live stream this show 24X7 on their respective platforms and will have the audiences interact directly with the contestants. The audiences will have the power to punish or award their chosen contestants and even play 'Khabri' to some.

Produced by Endemol Shine India, the show premiers on ALTBalaji & MX Player from 27th February 2022.

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