Bollywood's average run at box office continues, Chehre earns Rs 40 lakh at box office on opening day


By Rajesh Ahuja

Bollywood's average run at the box office after the reopening of cinema halls,  following a relaxation of Covid-19 restrictions across the country,  continues.

After average collections of Akshay Kumar starrer Bell Bottom in its opening week,  the Amitabh Bachchan Emraan Hashmi starrer Chehre is also eliciting a less than average response at the box office,  earning just Rs 40 lakh(nett) from cinemas across India on its opening day.

The film, Touted as an intriguing thriller,  recorded poor collections in areas like Delhi and NCR and Punjab.


Chehre records below average response at boxoffice on opening day 






Chehre is the second big starrer to release in cinemas after Bell Bottom. 

Bell Bottom records further decline in its collections on Second Friday 


Meanwhile,  Bell Bottom recorded a sharp decline in its collections compared to last week.  In its second Friday,  the film earned Rs 75 lakh from theatres across India, as against Rs 2.75 crore last Friday. 

 Friday's collections take total earnings of Bell Bottom in 9 days to Rs Rs 19.50 cr.

The film,  despite a huge buzz generated by its promos and trailer,  had an average run at the box office in its opening week.

Bell Bottom earned Rs 13 cr in its opening weekend across India,  thanks largely to a jump in its collections last Sunday.  However,  the earnings of the film dropped during the week days.

Bell Bottom records sharp drop in earnings in its second Friday 





The average earnings of Bell Bottom and the poor response to Chehre on its opening day has been attributed by the trade experts to cinemas across India operating at just 50 per cent occupancy as also to the continued closure of cinema halls in Maharashtra amid the threat of the Delta variant of covid.

The release of films like Bell Bottom and Chehre, which featured big faces like Akshay Kumar, megastar Amitabh Bachchan and Emraan Hashmi, had raised expectations in the film trade of bringing audiences back to the cinemas after a prolonged period of shutdown of cinema halls in the country.

The lukewarm response to the two films is likely to result in filmmakers taking a cautious approach on release of their films in the coming months due to continued uncertainty on reopening of theatres in Maharashtra, which forms a big market for Hindi films.

With health experts forecasting onset of the third wave of COVID-19 in October,  the filmmakers are aking a cautious approach on release of new films.

Infact, many of the filmmakers are either going for direct release of the films on OTT of waiting for an opportune period for releasing their films in theatres.

While some films like Bhoot Police are releasing on OTT in September,  makers of films like Sooryavanshi,  83, Bunty Aur Babli2, RRR  and KGF 2 are planning to release their films either in December or sometime next year.

The only Hindi film scheduled for release in cinemas in September is Thalaivi,  the multilingual film on life of late Tamil Naidu Chief Minister J Jayalalithaa. 


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Bell Bottom continues average run at the box office, earns Rs 18.75 cr in opening week 




Bollywood adopts wait and watch approach on release of new films amid aver earnings of Bell Bottom, threat of third wave 




Trailer of Mumbai Diaries 26/11 promises a gripping tale of grit and courage during the 26/11 Mumbai attacks 




Dino Morea the surprise package of period drama The Empire 




Series giving a peek into the life of Sai Baba streams on Mx player from tomorrow 



Bell Bottom earns Rs 21 crore worldwide on its opening weekend 





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