NatGeo tie up with Karan Johar to launch Your Lens platform to encourage photo-enthusiasts to share their best photographs


By Rajesh Ahuja

The National Geographic has tied up with filmmaker Karan Johar to launch a new brand titled Your Lens to encourage photo enthusiasts to share their best photographs and images on various National Geographic platforms in India .

The tie up by National Geographic, known for its groundbreaking and iconic imagery, is part of its  initiative to celebrate the incredible art of photography in India.

With the launch of Your Lens, in association with filmmaker Karan Johar,, the National Geographic  is providing a platform for its fans; encouraging them to share their best pictures and get featured across National Geographic platforms– television channel, social media and a specially curated website - www.nationalgeographicyourlens.in in India.




NatGeo tie up with Karan Johar to launch Your Lens platform to encourage photo-enthusiasts to share their best photographs 


Every image has the power to take an individual through a journey of emotions - by  moving,, inspiring and touching  their  heart.

Recognizing and acknowledging the integral role that emotions play while capturing an image, National Geographic is bringing alive Your Lens with the concept of - What Moved You Today. With this, the brand is inspiring fans to share their story of what moved them while capturing a picture through their cameras. Some captures have been known to uplift and nourish one’s soul while some images have the ability to just move you to tears and National Geographic is celebrating all these emotions and images through Your Lens.

The entries will be assessed by established National Geographic explorers, also some of the most renowned photographers in the country like Prasenjeet Yadav, Deepti Asthana and Poulomi Basu, who will select the images that will be showcased, starting October 2021.

Spread across various themes such as breathtaking landscapes, majestic wildlife, thrilling adventures, vibrant festivals, people and portraits and many more, the best images will be featured across the National Geographic television channel in India, social media platforms which today have a following 10.8 Mn followers in India and a visually stunning website - www.nationalgeographicyourlens.in - which has been particularly created and designed for Your Lens.

Speaking about the initiative,  President and Head - Infotainment, Kids and Regional Entertainment Channels, Star and Disney India Kevin Vaz said, “National Geographic has always held a very distinctive and revered position in photography. Our iconic photographs and ground breaking imagery have been inspiring our audiences for decades; offering fresh new perspectives and revealing the world in unique and wonder-filled ways. Over the years, our fans have often included us by tagging us in their stories and their beautiful captures. With Your Lens, we are strengthening this relationship by giving them a dedicated and a larger platform to celebrate their passion and be a part of our brand that they love and admire. And we are excited to join hands with Karan Johar, a filmmaker who understands the power of emotions, to encourage everyone with a camera to continue sharing their stories with us.'


Talking about the initiative,  Karan Johar, '“National Geographic as a brand is truly iconic and I have always admired the outstanding and striking visuals they share with the world, inspiring millions of people. This association, is so special to me, since it is an extension of the passion I have for the camera and who I am as a person. As a film-maker myself, I believe that an image has the power to move your soul and express so many emotions. The premise of Your Lens is extremely exciting as it gives an opportunity for everyone to showcase their creativity and get featured on a prolific platform like National Geographic. I urge all the photo aficionados to grab their cameras and seize this opportunity.'

Those wishing to share their  images need to visit the microsite www.nationalgeographicyourlens.in and enter  basic details such as name, email address, year of birth, city and country
Once done, participants will be asked to choose from various themes such as Stunning Aquatic Life, Gorgeous Flora, Spectacular Aerial Views, and Majestic Wildlife etc. Participants can select multiple themes to submit one picture

Participants can share upto to five pictures or videos.

Selected images will be featured on National Geographic television channel in India, National Geographic social media platforms in India and the website – www.nationalgeographicyourlens.in .


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