Uunchai earns Rs 5 cr in two days, shows tremendous growth on second day


By Rajesh Ahuja

After a lacklustre run by last week's releases Phone Bhoot and Mili,  this week saw a remarkable show by Sooraj Barjatya's Uunchai,  a story of the deep bond of friendship between three friends.

After earning Rs 1.7 cr on its opening day,  Uunchai saw tremendous growth on its second day on Saturday to Rs 3.25 cr, taking the film's two days total to Rs 5 cr.


Uunchai earns Rs 5 cr in two days 





The collections of the film are seen as remarkable by trade experts considering that Uunchai released on limited cinema screens in India and oversees,  a conscious strategy followed by Rajshri Productions,  similar to one followed during the release of Maine Pyar Kiya and Hum Aapke Hain Kaun.

Trade experts said that the film saw almost doubling of its collections on its second day,  compared to its opening day,  especially in p,Aces like Mumbai and Delhi and NCR.

A story of three friends (played by Amitabh Bachchan,  Anupam kher and Boman Irani), who decide to undertake a trek on the Mount Everest in the memory of their late friend (Danny Denzongpa), Uunchai released in cinemas on November 11.

As part of a conscious strategy,  Rajshri Productions released the film on just 453 cinema screens across India in sharp contrast to big starrers releasing in over 1000 cinema screens across India.

A similar strategy followed by Rajshri Films during the release of Maine Pyaar Kiya and Hum Aapke Hain Kaun paid rich dividends with these films showing a sharp increase in their earnings with each passing day.

With many of its subsequent films, Rajshri Films reverted to the strategy followed by other filmmakers.

Written and directed by Sooraj Barjatya,  Uunchai,  jointly produced by Rajshri Films, Boundless Media and Mahaveer Jain Films, stars Amitabh Bachchan, Anupam Kher, Boman Irani, Parineeti Chopra, Neena Gupta, Sarika and Danny Denzongpa.

Loosely based on Graham Swifts Booker Prize winning novel Last Orders(1996), Uunchai marks Sooraj Barjatya's return to direction after a gap of seven years since Prem Ratan Dhan Paayo, which released in cinemas in 2015.

The film us the journey of four friends-Amitabh Bachchan,  Anupam kher, Doman Irani and Danny Denzongpa.  During a conversation between the four friends,  Danny Denzongpa suggests that they should climb Mount Everest together.

However,  Amitabh Bachchan,  Anupam kher and Boman Irani reject the idea, citing their old age. However,  after their friend Bhuvan (Danny Denzongpa) dies, his friends decide to undertake a trek to the Mount Everest as a tribute to their late friend and to celebrate their friendship.

Uunchai is the first Rajshri Productions film that stars Amitabh Bachchan and Parineeti Chopra.

With Uunchai,  Sooraj Barjatya is returning to direction after a gap of seven years since Prem Ratan Dhan Paayo, which starred Salman Khan, Sonam Kapoor and Anupam kher in key roles..


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