PVR Cinemas adds a new 4-screen property in Narsipatnam, Andhra Pradesh


By Rajesh Ahuja
 

As part of its strategy to expand its presence in Tier-2 and Tier-3 cities,  pProminent film exhibitor PVR Cinemas has announced the opening of a 4-screen property in Narsipatnam, a town in Visakhapatnam district of Andhra Pradesh. 

The company now operates the former Sreekanya Cinemax as one of its properties making it the town's largest and most contemporary cinema theatre.




PVR Cinemas adds a new 4-screen property in Narsipatnam in Andhra Pradesh 


 Located in the centre of the city, the cinema has a seating capacity  of  1188  audiences. The brand forays into Narsipatnam, a tourism hub to introduce new benchmarks of movie viewing in the region. 

The property is equipped with cutting-edge technologies and features Clarus Screens from Harkness and Christie 2K projectors which will deliver an immersive viewing experience to moviegoers.

For an unparalleled surround sound experience, the audis host advanced Dolby 7.1 and Dolby ATMOS that truly allows crystal-clear, high-definition immersive audio. 

 With this launch, PVR Cinemas consolidated its foothold in Andhra Pradesh with 13 screens in 3 properties and 296 screens across 48 properties in South.

The launch of its new property in Visakhapatnam is part of the strategy of PVR to increase its presence in Tier 2 and Tier 3 cities.

Says the Joint Managing Director of PVR Ltd Sanjeev Kumar Bijli, 'South holds immense importance in terms of our expansion plans in the geography as it is highly underpenetrated in terms of multiplexes. When cinemas reopened after the lock-down, South Indian box office continued to perform well increasing optimism of business recovery.  

In line with the company’s strategy to increase its presence in Tier-2 and Tier-3 cities, we are pleased to introduce Narsipatnam’s most modern multiplex to provide best in class entertainment and enhanced experiences to its local populace.” 

 PVR Sreekanya Narsipatnam will be the first theatre in the town to have DOLBY ATMOS, the world’s leading immersive audio technology and offers a wide array of F&B curated to suit the tastes of the region and a spacious lobby, make this addition an exclusive offering. 

With this opening, PVR strengthens its growth momentum in FY 2021-2022 with 860 screens at 179 properties in 73 cities (India and Sri Lanka).


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