Eros Now Launches a Bollywood Film Festival on Facebook  this Diwali


By Rajesh Ahuja

Digital platform Eros Now is launching a month long Bollywood films festival this Diwali during which it will premiere one film every  day , from  its library of over 12000 films.

The festival,  to be held from November 3 to December 2, will witness premiere of a movie every day on Eros Now Facebook page.

Eros Now Launches a Bollywood Film Festival on Facebook this Diwali 





The movies will be powered by Mzaalo, a blockchain-based video streaming application in the gamified video and entertainment ecosystem.

Eros Now has carefully picked the movies to ensure the right balance of genres, scale, and relevance during the festive season.

The movies  to be screened at the film festival include popular titles from the 90s and 2000s such as Tere Naam, Hum Dil De Chuke Sanam, Devdas, Cocktail, Love Aajkal to popular releases in the last decade like Shubh Mangal Savdhan, Raanjhanaa, Manmarziyaa, Vicky Donor to new releases such as Haathi Mere Sathi and more.

Speaking about the film, Ramakrishnan Laxman, Senior Vice President, Marketing, Eros Now said, “Our data science-led research indicates that Bollywood movies have a strong repeat watch value. And during festival season, this repeat viewing increases many folds. With people preferring to stream long form content on their devices now a days, this partnership with Facebook allows us to extend the joy of watching the old and new gems of Bollywood this Diwali to billions of social savvy audiences. We believe this campaign will add to the celebratory experience of Diwali in people’s life.”

Officials at Meta, the New name for Facebook, said focus in India with Facebook Watch is reflective of the diverse consumer tastes in the country.

Paras Sharma, Director, Media Partnerships, Meta said, “Our focus in India with Facebook Watch has been reflective of the diverse consumer tastes in the country. With movies and cinema being extremely popular with our community, we are excited to partner with Eros Now to enable fans to watch their favourite Bollywood movies on Facebook Watch. We hope this experience will enable people to share, connect and entertain themselves with content they like on Facebook.”

Talking about the film festival,  Vikram Tanna, Chief Operating Officer, Mzaalo said, “This industry-first initiative is a great example of democratizing the best of Bollywood content. Our association with Eros opens new avenues of user–brand experiences to drive Social Entertainment Commerce. We are certain that this unique festive partnership will pave a path for more engagement and result in further uptake of our content.”

 Eros Now has a 10 million-strong community of fans on Facebook, and this collaboration between the two companies will provide fans with an interactive viewing experience. Bollywood forms an integral part of the Indian consumer video experience, and both partners are committed to building the online video viewership in India.

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