Bell Bottom records jump in its collections on Sunday, earns approximately Rs 13 cr on the opening weekend
By Rajesh Ahuja
After an average run at the box office on the first three days, the Akshay Kumar Vaani Kapoor starrer Bell Bottom recorded a sharp jump in its collections on Sunday.
After recording box office earnings of around Rs 3 crore on opening three days, the film witnessed a sharp jump in its collections on Sunday to nearly Rs 4.5 crore.
With Box office figures of around Rs 4.5 crore on Sunday, Bell Bottom has recorded earnings of around Rsc13 crore in its opening weekend.
A jump in collections of the film was recorded on Sunday in several circuits like Delhi and NCR, Punjab, Kolkata and Hyderabad. Trade Analysts attribute the rise in collections on Sunday to the festival of Raksha Bandhan.
Trade sources hope that the rising trend of box office figures will continue during the week days as well.
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Bell Bottom records jump in its collections on |
Bell Bottom, the first big starrer to release in theatres post pandemic, has been Touted in trade circles as a film that would draw audiences back to the cinemas after a prolonged period of shutdown of theatres due to Covid.
Earlier, Bell Bottom had earned averages figures of Rs 2.75 cr to Rs 3 crore in first three of its release , taking its three day earnings to Rs 8.50 crore.
Though the collections of Rs 13 crore crore for the film in the first weekend is far below the expectations of the film trade, which had been hoping for earnings of around Rs 25 to 30 crore for the film in its opening weekend, it is attributed to the fact that theatres across India are currently operating at just 50 percent of occupancy.
Moreover, theatres in Maharashtra, a key market for Hindi films, continue to be closed due to threat of Delta variant of covid.
Trade experts attribute the less than expected box office numbers of the film to the closure of cinema halls in Maharashtra, a region which contributes a big chunk to the theatrical revenue for a Hindi film, as well as theatres across India operating at just 50 percent of occupancy levels.
Trade Analysts also say that since cinema halls in many states are recording low occupancy in late evening and night shows due to threat of Covid-19, this has invariably impacted the collections for the film.
Bell Bottom being the first big starrer to release in theatres after a gap of nearly 17 months, exhibitors and cinema hall owners are hoping that the film will boost the process of Revival of the film business by drawing audiences to the theatres.
Promos and trailer of Bell Bottom have generated tremendous buzz among cinelovers ahead of its release.
Bell Bottom released on 800 to 900 screens across the country, including 125 screens in Delhi and NCR.
The coming weeks will also witness the release of another big starrer Chehre, a psychological thriller featuring superstar Amitabh Bachchan and Emraan Hashmi in the lead.
Chehre, whose scheduled release in March had to be postponed due to the second wave of COVID-19, is scheduled to hit theatres on August 27.
An unprecedented surge in covid cases in the country in March resulted in makers of mega starrers Haathi Mere Saathi, Bunty Aur Babli2, Chehre, Sooryavanshi and Satyamev Jayate 2 postponing release of these films till a later date.
The Covid situation adversely impacted the earnings of the films released in theatres during the period, including Roohi, Mumbai Saga, Sandeep Aur Pinky Faraar and Saina.
An Espionage thriller, Bell Bottom is about a officer from the secret service (code named Bell Bottom) orchestrate an operation to rescue several people held hostage by four terrorists on a flight.
One of the most awaited films this year, Bell Bottom has been directed by Ranjit M Tewari and produced by Pooja Entertainment and Emmay Entertainment.
Bell Bottom stars Akshay Kumar in the lead with Vaani Kapoor, Lara Dutta and Huma Qureshi in other prominent roles.
The film was earlier scheduled to release on July 27. However, due to uncertainty on reopening of theatres, Akshay Kumar announced that the film will release in cinemas on August 19.
The news of the film's theatrical release has cheered the industry as well the audiences.
Watch Bell Bottom trailer
https://youtu.be/A6eZ49O67YQ
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