Carmesi ropes in Mithila Palkar as Brand Ambassador for campaign that urges people to own their Red Spot


By Rajesh Ahuja
 

Carmesi, India’s prominent feminine hygiene and women’s wellness brand, has announced new age  actress Mithila Palkar as the brand ambassador for its Period Care and Hair Removal categories. 

The brand, known for its bold persona that challenges stereotypes of the feminine hygiene industry by constantly innovating and vocalizing women's issues, has joined hands with Mithila Palkar for International Women’s Day this year for a bold and powerful campaign that celebrates periods in all its messy glory and encourages menstruators to accept and embrace their powerful bodies.  

 The campaign kick-started with Mithila posting a striking picture of herself with a glaring red stain on her shorts, and an open letter citing the need to change how we perceive menstruation, on her social channels.

Furthermore, the brand launched a compelling digital film to raise awareness on the topic. 

The digital film showcases a bold visual of Mithila Palkar walking away from the camera holding an open Carmesi Sensitive Pad, with a red stain on her shorts. The film focuses on the tagline- ‘For Humans Who Period’.

The strong visuals behind the frame convey a powerful message that a period stain is just a stain. Periods don’t make a menstruator ‘dirty’ or ‘impure’, and people with periods need to embrace their powerful period bodies rather than being ashamed of them. 

 Speaking on the campaign, Mithila Palkar said, “A large part of our community still cringes at the mere mention of the word - PERIOD. So, when Carmesi asked me to represent them, I saw in them a brand that genuinely cares for women and is constantly working towards period positivity. In working with them, I saw an opportunity to stand up for a cause that shouldn’t be a cause in the first place. If #OwnYourRedSpot can make even one menstruator feel confident and comfortable about their period, I’ll sleep with a smile.”   


Carmes ropes in Mithila Palkar for a campaign that urges people to own their Red Spot 


Link to film: https://www.youtube.com/watch?v=vOLyFsrSTko

Link to Mithila’s post:  https://www.instagram.com/p/CatiV9aLCRg/?utm_medium=copy_link

Mithila Palkar is known for her portrayal of Kavya in the popular web series Little Things . She also  caught attention of viewers with her portrayal in the and the film Tribhanga.which Co starred Kajol in the lead role. 

Also Read 

Aur Bhai Kya Chal Raha Hai to bring Bollywood twist to the viewers this week 




Sab TV launches magnum opus Dharm Yoddha Garud,untold story of King of Birds Garud 



Ajay Devgn’s Rudra The Edge of Darkness records highest viewership ever on Disney Hotstar 


Independent women taking challenges head on is very inspiring; Tanisha Mehta 



Disney Hotstar rings in Women’s Day with creations by women across borders 


Wish every woman becomes as brave and street smart as Karishma Singh in Maddam Sir; Yukti Kapoor 


https://raju0568.blogspot.com/2022/03/wish-every-woman-becomes-as-brave-and.html


 On Women’s Day, Disney Hotstar celebrates female force with Aarya, Turning Red and many more powerful titles 





Living for self is also important for women; Simple Kaul 




Gargi is a character close to my heart; Kangana Baruah 



For me, every day is a celebration of my work and my life; Chhavi Pandey 


Happu Ki Ultan Paltan completes three years of its successful run 

https://raju0568.blogspot.com/2022/03/ki-ultan-paltan-completes-3-years-of.html


 Gangubhai Kathiawadi earns Rs 66.5 cr in opening week 




Maddam Sir has helped me widen my horizon as an artist;Gulki Joshi 



Rudra-The Edge of Darkness; Ajay Devgn, Rashi Khanna highlight of this taut psychological thriller with a stylish feel 




Kumar Sanu makes comeback to Playback singing with song Mohabbat Main Tere Sanam 




Dharm Yoddha Garud capturing the untold story of King of Birds Garud premieres on Sab TV on March 14



Bhabhi Ji Ghar Par Hai update; Vidisha Srivastava to step in shoes of Neha Pendse as Anita Bhabi 



Disney Hotstar releases the title track of Rudra The Edge of Darkness 




The Fame Game; Madhuri Dixit shines in stark tale of dark reality of the film world beneath the mask of glamour 



Actors of mythological show Baal Shiv greet people on Mahashivaratri 




Doing Maddam Sir has been fulfilling; Yukti Kapoor 




Wagle ki Duniya update; Vandana Wagle realizes her true calling, decides to pursue her passion 





Gangubhai Kathiawadi earns Rs 37.5 cr in its opening weekend 


https://raju0568.blogspot.com/2022/03/gangubhai-kathiawadi-earns-rs-37.html


Zindagi’s next original Mrs and Mr Shameem to premiere on Zee5 on March 11



Baal Shiv actor Siddharth Arora doing his bit for the underprivileged 




Sports drama Jhund with Amitabh Bachchan in lead releases this week 


https://raju0568.blogspot.com/2022/02/sports-drama-jhund-with-amitabh.html


Gangubhai Kathiawadi takes a strong opening at the box office, earns Rs 23 cr in first two days 




Team Wagle Ki Duniya takes the laughter quotient a notch higher on Sony SAB’s Goodnight India 




TV actors recall their all-time favourite fairy tales on National Tell a Fairy Tale Day 




Sony SAB’s Maddam Sir completes two years of its successful run 




Theatrical Edition of Japanese Film Festival to be held from March 4 to 6




Playing Alisha Khanna in Gehraiyaan was challenging and exciting; Deepika Padukone 




90s Bollywood stars make a glorious comeback with engrossing thrillers and dramas on Disney Hotstar 






































 






 






 




.





 

Comments

Post a Comment

Popular posts from this blog

Image
Fans slept on pavements outside Maratha Mandir in hope of buying first show tickets for Mughal e Azam Saira Banu talks of aura and splendor of premiere of K Asif's magnum opus Mughal e Azam By Rajesh Ahuja Having been a part of the huge legion of fans who were witness to the grand spectacle that accompanied the release of K Asif's classic saga Mughal e Azam ,  Bollywood actress Saira Banu recalls how hundreds of fans slept on the pavements outside the Grand Maratha Mandir the night before the release of the film in the hope of getting hands at the tickets to the first show of the magnum opus. In a post on Instagram,  Saira Banu,  for whom attending the premiere of the film was an opportunity to meet her heartthrob and the darling of millions Dilip Kumar and propose to him, said ,'when we talk about Mughal-e-Azam ,  there is the vision of this great historical epic which took years for Mr K Asif' to put together into enthralling epic full of romance and spectacle such
Read more
Image
Pyar Jhukta Nahin,which propelled Mithun Chakraborty to big league,was first offered to Rishi Kapoor  Rishi Kapoor's loss proved Mithun's gain, reveals Rishi's autobiography Khullam Khulla: Rishi Kapoor uncensored  By Rajesh Ahuja  The history of Bollywood abounds with one actor's rejection of a film paving way for the movie proving to be a turning point of another actor's career.  The case of  Raj Kumar and Dev Anand's refusal to do Prakash Mehra's Zanzeer proving to be the film becoming a turning point of Amitabh Bachchan's career is well known.  However,  not many may be aware that the Iconic love story Pyar Jhukta Nahin , which propelled the then upcoming actor Mithun Chakraborty into the big league of Bollywood,  was originally offered to Bollywood's lover boy Rishi Kapoor.  This has been revealed by the late actor in his autobiography Khullam Khulla: Rishi Kapoor uncensored.  Pyar Jhukta Nahin was first offered to Rishi Kapoor,  reveals Rishi&
Read more
Image
 Nafisa Ali, not Padmini Kolhapure, was the first choice for Nasir Hussain's Zamane Ko Dikhana Hai  By Rajesh Ahuja   Padmini Kolhapure may today seem the obvious choice for Nasir Hussain's musical thriller Zamane Ko Dikhana Hai with her natural beauty and vivacity but not many are aware that she was not the original choice for the film.  The original choice for the female lead in Zamane Ko Dikhana Hai , which created a buzz for its chartbuster music,  was former Miss India Nafisa Ali, it has been revealed in Rishi Kapoor's autobiography Khullam Khulla: Rishi Kapoor uncensored.  Writing in his autobiography,  Rishi Kapoor,  who was the male lead for the film, said, 'around the same time as Junoon (which was the debut cinematic venture of Nafisa Ali) , Nasir Hussain was drawing up a contract with Nafisa Ali to work with me in Zamaane Ko Dikhana Hai . '  Opposition by Nafisa Ali's father,  however,  put a spanner in her casting for the film.  'It (Nafisa Ali
Read more