Carmesi ropes in Mithila Palkar as Brand Ambassador for campaign that urges people to own their Red Spot


By Rajesh Ahuja
 

Carmesi, India’s prominent feminine hygiene and women’s wellness brand, has announced new age  actress Mithila Palkar as the brand ambassador for its Period Care and Hair Removal categories. 

The brand, known for its bold persona that challenges stereotypes of the feminine hygiene industry by constantly innovating and vocalizing women's issues, has joined hands with Mithila Palkar for International Women’s Day this year for a bold and powerful campaign that celebrates periods in all its messy glory and encourages menstruators to accept and embrace their powerful bodies.  

 The campaign kick-started with Mithila posting a striking picture of herself with a glaring red stain on her shorts, and an open letter citing the need to change how we perceive menstruation, on her social channels.

Furthermore, the brand launched a compelling digital film to raise awareness on the topic. 

The digital film showcases a bold visual of Mithila Palkar walking away from the camera holding an open Carmesi Sensitive Pad, with a red stain on her shorts. The film focuses on the tagline- ‘For Humans Who Period’.

The strong visuals behind the frame convey a powerful message that a period stain is just a stain. Periods don’t make a menstruator ‘dirty’ or ‘impure’, and people with periods need to embrace their powerful period bodies rather than being ashamed of them. 

 Speaking on the campaign, Mithila Palkar said, “A large part of our community still cringes at the mere mention of the word - PERIOD. So, when Carmesi asked me to represent them, I saw in them a brand that genuinely cares for women and is constantly working towards period positivity. In working with them, I saw an opportunity to stand up for a cause that shouldn’t be a cause in the first place. If #OwnYourRedSpot can make even one menstruator feel confident and comfortable about their period, I’ll sleep with a smile.”   


Carmes ropes in Mithila Palkar for a campaign that urges people to own their Red Spot 


Link to film: https://www.youtube.com/watch?v=vOLyFsrSTko

Link to Mithila’s post:  https://www.instagram.com/p/CatiV9aLCRg/?utm_medium=copy_link

Mithila Palkar is known for her portrayal of Kavya in the popular web series Little Things . She also  caught attention of viewers with her portrayal in the and the film Tribhanga.which Co starred Kajol in the lead role. 

Also Read 

Aur Bhai Kya Chal Raha Hai to bring Bollywood twist to the viewers this week 




Sab TV launches magnum opus Dharm Yoddha Garud,untold story of King of Birds Garud 



Ajay Devgn’s Rudra The Edge of Darkness records highest viewership ever on Disney Hotstar 


Independent women taking challenges head on is very inspiring; Tanisha Mehta 



Disney Hotstar rings in Women’s Day with creations by women across borders 


Wish every woman becomes as brave and street smart as Karishma Singh in Maddam Sir; Yukti Kapoor 


https://raju0568.blogspot.com/2022/03/wish-every-woman-becomes-as-brave-and.html


 On Women’s Day, Disney Hotstar celebrates female force with Aarya, Turning Red and many more powerful titles 





Living for self is also important for women; Simple Kaul 




Gargi is a character close to my heart; Kangana Baruah 



For me, every day is a celebration of my work and my life; Chhavi Pandey 


Happu Ki Ultan Paltan completes three years of its successful run 

https://raju0568.blogspot.com/2022/03/ki-ultan-paltan-completes-3-years-of.html


 Gangubhai Kathiawadi earns Rs 66.5 cr in opening week 




Maddam Sir has helped me widen my horizon as an artist;Gulki Joshi 



Rudra-The Edge of Darkness; Ajay Devgn, Rashi Khanna highlight of this taut psychological thriller with a stylish feel 




Kumar Sanu makes comeback to Playback singing with song Mohabbat Main Tere Sanam 




Dharm Yoddha Garud capturing the untold story of King of Birds Garud premieres on Sab TV on March 14



Bhabhi Ji Ghar Par Hai update; Vidisha Srivastava to step in shoes of Neha Pendse as Anita Bhabi 



Disney Hotstar releases the title track of Rudra The Edge of Darkness 




The Fame Game; Madhuri Dixit shines in stark tale of dark reality of the film world beneath the mask of glamour 



Actors of mythological show Baal Shiv greet people on Mahashivaratri 




Doing Maddam Sir has been fulfilling; Yukti Kapoor 




Wagle ki Duniya update; Vandana Wagle realizes her true calling, decides to pursue her passion 





Gangubhai Kathiawadi earns Rs 37.5 cr in its opening weekend 


https://raju0568.blogspot.com/2022/03/gangubhai-kathiawadi-earns-rs-37.html


Zindagi’s next original Mrs and Mr Shameem to premiere on Zee5 on March 11



Baal Shiv actor Siddharth Arora doing his bit for the underprivileged 




Sports drama Jhund with Amitabh Bachchan in lead releases this week 


https://raju0568.blogspot.com/2022/02/sports-drama-jhund-with-amitabh.html


Gangubhai Kathiawadi takes a strong opening at the box office, earns Rs 23 cr in first two days 




Team Wagle Ki Duniya takes the laughter quotient a notch higher on Sony SAB’s Goodnight India 




TV actors recall their all-time favourite fairy tales on National Tell a Fairy Tale Day 




Sony SAB’s Maddam Sir completes two years of its successful run 




Theatrical Edition of Japanese Film Festival to be held from March 4 to 6




Playing Alisha Khanna in Gehraiyaan was challenging and exciting; Deepika Padukone 




90s Bollywood stars make a glorious comeback with engrossing thrillers and dramas on Disney Hotstar 






































 






 






 




.





 

Comments

Post a Comment

Popular posts from this blog

Image
Hum Tumhein Chahte Hain- perfect blend of comedy,  romance & emotions; a stellar debut by Janmejaya  By Rajesh Ahuja A Gym trainer Surya(Janmejaya Singh)becomes the subject of attention of his employer Maya(Rituparna Sengupta),  a business tycoon.  At the same time,  Surya falls in love with his next door neighbour Vaani(Anusmriti Sarkar). Caught between an older Maya and a younger Vaani, whom will Surya choose.  This dilemma seems to grip the protagonist of the new love triangle Hum Tumhein Chahte Hain,  which hit cinema screens this week . At first sight,  Hum Tumhein Chahte Hain, which released on October 13,   seems just another love triangle where a man is caught between the love of two women. However,  the film catches you by surprise with its perfect mix of comedy, romance and melodrama,  instantly reminding us of the films of the 80s. It is this perfect blend of comedy, melodrama,  romance and emotions that sets Hum Tumhein Chahte Hain from the other contemporary love s
Read more
Image
When Vinod Khanna absconded from sets of Aarop out of nervousness over presence of Dilip Kumar By Rajesh Ahuja The history of Mumbai film industry is full of actors who have drawn inspiration from the magic and charisma of legendary actor Dilip Kumar. Among the list of fans and admirers of the Bollywood thespian is the popular hero of the 80s and 90s Vinod Khanna. An incident which evidences the love and admiration that Vinod Khanna had for the legendary Dilip Kumar was recently narrated by Dilip Kumar's wife Saira Banu. In a post on Instagram,  Saira Banu revealed that Vinod Khanna was so much in awe of Dilip Sahib that he absconded from the sets of his film Aarop during a brief visit by the veteran actor on the sets. Vinod Khanna was so much in awe of Dilip Kumar that he absconded from sets of Aarop out of nervousness over presence of Dilip Kumar  'Vinod loved Sahib incredibly. Once he and I were shooting at Natraj Studios for Guru Dutt's film Aarop , directed by Atm
Read more
Image
Dilip Kumar and Amitabh Bachchan: a relationship marked by mutually admiration   History of Indian cinema will be 'before Dilip Kumar ' and 'after Dilip Kumar': Amitabh Bachchan once said  By Rajesh Ahuja Despite all the talk of professional rivalry between Bollywood thespian Dilip Kumar and megastar Amitabh Bachchan,  especially during the making of Ramesh Sippy's ' Shakti ', the two actors shared a relationship filled with mutual admiration. In a recent post on Instagram,  Bollywood actress and Dilip Kumar's wife Saira Banu revealed that the relationship between the two superstars was maked by admiration for each other's work. Dilip Kumar and Amitabh Bachchan had a relationship marked by mutual admiration  The mutual admiration between Amitabh Bachchan and Dilip Kumar began after veteran actor Om Prakash,  a close friend of Dilip Kumar, sang praises of Amitabh Bachchan's performance before the Bollywood thespian. ''Sahib got to hear
Read more