FMCG brand TOPS ropes in vivacious Kareena Kapoor Khan as its brand ambassador


By Rajesh Ahuja

 TOPS, a leading FMCG brand, has recently signed up Bollywood actress Kareena Kapoor Khan to add strength to its already-dominant presence in the pickle and sauces categories.


FMCG brand TOPS ropes in Kareena Kapoor Khan as its brand ambassador 


A recent survey carried out by the research team of TOPS in Tier 1 and Tier 2 towns surmised that people have aspirational desires and want ‘variety’ and ‘convenience’ in their options, coupled with ‘taste’ and ‘trust’ as the prime factors, before zeroing on a particular purchase decision.

Taking a cue from this, the company decided to leverage its strengths and bring out products that meet the demand of the consumers.  With Pickles and Sauces being the main growth drivers in the product portfolio at TOPS, the company has launched a ‘new and exotic range’ under both these product categories.

Through this campaign, the brand aims to further strengthen its connect with the consumers across markets by roping in a celebrity brand ambassador. To reiterate the brand’s commitment, Kareena, an icon and an industry stalwart, who reverberates the same sentiments, has been brought on board as the face of the brand in India.

Talking about the partnership with Kareem,  Vice Chairman of TOPS Nitin Seth said,'the association with Kareena comes at a time when the brand is at the cusp of launching a new range of Pickles & Sauces. Kareena Kapoor is a personification of exuberance and resoluteness, virtues that resonate well with the values exhibited by TOPS for its range of pickles and sauces. TOPS pickles have been a huge hit with the consumers, and it is the “taste that lingers” that has helped the brand to transcend boundaries & become a globally cherished brand.

The brand is adding exotic variants to its already existing range, which have been curated to cater to various regional tastes and preferences of consumers. Varieties like Dela, Mushroom& Karela are a few cases in point that are sure to tickle everyone’s senses and provide the much-needed satiating effect to every meal.'

With these launches, TOPS takes the total tally of its pickle variants to 51, with the punchline “Ab Poore 51 Flavours Mein” for the soon to be aired campaign on various visual mediums. The campaign will depict Kareena relishing the tanginess of a variety of pickles, that are sure to evoke a mouth-watering temptation.

TOPS has a masterstroke up its sleeve for Sauces & Ketchup too, as it is being promoted as the brand offering the “widest range of sauces”. Kareena, who has essayed a wide variety of roles in Bollywood, resonates well with the brand’s commitment towards its consumers. Given her all-round personality and the versatility of TOPS’ sauces which can be used as a dip, spread or in cooking, this association works as a perfect combination to make TOPS a leader in the segment.

Expressing her excitement  on her association with TOPS, Kareena said, 'I am really happy to be associated with TOPS as it is one of my favourite brands”.

Link to the ad - 

https://youtu.be/M3h6JOa5LGo

Conceptualized by Leo Burnett, the ad features Kareena cooking delectable dishes like Dahi Bhalla, Pasta, Schezwan fried rice and Noodles using TOPS’ new range of Sauces, in a soon to be released commercial.



Also Read 


Working with dad Pankaj Kapur in jersey was a learning experience; Shahid Kapoor 



There is a space for all kinds of films in India;Shahid Kapoor 





RRR (Hindi) earns Rs 206 cr in two weeks 



Sapna Sikarwar to distribute homemade food to the underprivileged on her birthday 




Fitness is not about looking fit but building one's inner strength; Aasif Sheikh 




Food is an important part of my life; Yogesh Tripathi 




Vandana hosts a Godh Bharai ceremony for Yamini in Wagle Ki Duniya 




Cinepolis launches 11 screen IMAX megaplex in Navi Mumbai 



Yoga and meditation helps me perform better as an artist; Farhana Fatema 



I believe in holistic healing; Shivya Pathania 




Mahila Police Thana in Maddam Sir to witness splash of glamour as Urmila turns lead actress for a new film 



Interesting twists and extra doses of comedy in &TV shows this week 




The Kashmir Files crosses Rs 250 cr in India 




Sabyasachi Chakraborty and Anirban Bhattacharya to come together for the first time on screen to unlock a fun mystery 




The Kashmir Files approaches the Rs 250 cr mark 


https://raju0568.blogspot.com/2022/04/the-kashmir-files-approaches-rs-250-cr.html


Poor run of Attack at the box office continues,  film earns Rs 10 cr in opening weekend 




RRR (Hindi) earns over Rs 50 cr in its second weekend,  approaches the Rs 200 cr mark in India 




Attack takes a poor opening at box office, earns Rs 3 cr on its opening day 



RRR (Hindi) continues its strong run at the box office in India, approaches the Rs 150 cr mark 



After Scam 1992,Anjali Bhatia to be seen in a new web series Love Marriage 




Finally, Mannu realises his true feelings for Gargi in Sab Satrangi 




Action thriller Attack releases in cinemas on April 1


Radhe Shyam now streaming on Amazon Prime Video 


https://raju0568.blogspot.com/2022/03/shyam-now-streaming-on-amazon-prime.html


RRR (Hindi) earns Rs 131 cr in its opening week,becomes the highest earner in India in opening week post pandemic 



Last Film of Late Rishi Kapoor Sharmaji Namkeen releases on Amazon Prime Video today 




I am a no make up person; Vidisha Srivastava 




RRR (Hindi) crosses Rs 100 cr in India in just five days 




Despite RRR, The Kashmir Files continues its good showing, earns Rs 231 cr at end of third weekend 




RRR (Hindi) continues its meteoric run at the box office, earns Rs 91 cr in four days 






Comments

Post a Comment

Popular posts from this blog

Image
Fans slept on pavements outside Maratha Mandir in hope of buying first show tickets for Mughal e Azam Saira Banu talks of aura and splendor of premiere of K Asif's magnum opus Mughal e Azam By Rajesh Ahuja Having been a part of the huge legion of fans who were witness to the grand spectacle that accompanied the release of K Asif's classic saga Mughal e Azam ,  Bollywood actress Saira Banu recalls how hundreds of fans slept on the pavements outside the Grand Maratha Mandir the night before the release of the film in the hope of getting hands at the tickets to the first show of the magnum opus. In a post on Instagram,  Saira Banu,  for whom attending the premiere of the film was an opportunity to meet her heartthrob and the darling of millions Dilip Kumar and propose to him, said ,'when we talk about Mughal-e-Azam ,  there is the vision of this great historical epic which took years for Mr K Asif' to put together into enthralling epic full of romance and spectacle such
Read more
Image
Pyar Jhukta Nahin,which propelled Mithun Chakraborty to big league,was first offered to Rishi Kapoor  Rishi Kapoor's loss proved Mithun's gain, reveals Rishi's autobiography Khullam Khulla: Rishi Kapoor uncensored  By Rajesh Ahuja  The history of Bollywood abounds with one actor's rejection of a film paving way for the movie proving to be a turning point of another actor's career.  The case of  Raj Kumar and Dev Anand's refusal to do Prakash Mehra's Zanzeer proving to be the film becoming a turning point of Amitabh Bachchan's career is well known.  However,  not many may be aware that the Iconic love story Pyar Jhukta Nahin , which propelled the then upcoming actor Mithun Chakraborty into the big league of Bollywood,  was originally offered to Bollywood's lover boy Rishi Kapoor.  This has been revealed by the late actor in his autobiography Khullam Khulla: Rishi Kapoor uncensored.  Pyar Jhukta Nahin was first offered to Rishi Kapoor,  reveals Rishi&
Read more
Image
 Nafisa Ali, not Padmini Kolhapure, was the first choice for Nasir Hussain's Zamane Ko Dikhana Hai  By Rajesh Ahuja   Padmini Kolhapure may today seem the obvious choice for Nasir Hussain's musical thriller Zamane Ko Dikhana Hai with her natural beauty and vivacity but not many are aware that she was not the original choice for the film.  The original choice for the female lead in Zamane Ko Dikhana Hai , which created a buzz for its chartbuster music,  was former Miss India Nafisa Ali, it has been revealed in Rishi Kapoor's autobiography Khullam Khulla: Rishi Kapoor uncensored.  Writing in his autobiography,  Rishi Kapoor,  who was the male lead for the film, said, 'around the same time as Junoon (which was the debut cinematic venture of Nafisa Ali) , Nasir Hussain was drawing up a contract with Nafisa Ali to work with me in Zamaane Ko Dikhana Hai . '  Opposition by Nafisa Ali's father,  however,  put a spanner in her casting for the film.  'It (Nafisa Ali
Read more