D2C brand Plum ropes in millennial sensation Mithila Palkar as brand ambassador


 By Rajesh Ahuja

Plum, India’s first 100 per cent vegan and cruelty-free beauty and personal care brand, today announced that it has signed Little Things actress Mithila Palkar as their brand ambassador.

Mithila Palkar, one of the most vivacious and spirited actresses who exemplifies the-girl-next-door image, will appear in key Plum campaigns across digital media. This will be the first time that Plum is getting a brand ambassador on-board.


Beauty and personal care brand Plum ropes in millennial sensation Mithila Palkar as brand ambassador 



 One of the fastest growing BPC brands in the online space, Plum has carved a mark for itself in the retail market as well. Not only is it among the top brands on key ecommerce marketplaces such as Amazon, Flipkart, Nykaa and Purplle , but the brand is also available in over 250 towns and cities in India, through 900+ assisted retail outlets, and over 10,000 unassisted outlets – growing month-on-month.

Recently, the brand also won the Best Vegan Cosmetics award at the PETA India’s Vegan Fashion Awards.

For Plum,  roping in millennial youth icon Mithila Palkar as a brand ambassador for a brand that resonates with the confident  woman of today seemed a natural fit.

On roping in Mithila Palkar as the brand ambassador for P,umbrella, it's CEO and founder Shankar  Prasad said, “Plum is a youthful brand that resonates with the confident woman of today. So, onboarding a millennial youth icon like Mithila Palkar seemed to be a natural fit. She reflects Plum’s values of being honest and real. Our association with her is a step towards strengthening the connection with our customers and reaching out to millions of more women who will emotionally associate with our brand and love using our products. We are confident that her voice will inspire them to be comfortable in their skincare and beauty choices and we couldn’t be more thrilled to have her as the face of Plum.”

 On being the brand’s first ambassador, actress Mithila Palkar said,“I’m really excited to be the face of a brand like Plum that believes in spreading so much goodness around the world. I deeply resonate with the philosophy of the brand and their unique approach towards creating products which are truly good for your skin. In Plum, I have found my partner, which provides an authentic, dependable, efficacious, and delightful experience in skincare. I am truly glad to be associated with them.” 

Mithila Palkar, who started her acting career in 2014 with the Marathi language short film Majha Honeymoon, is known for a wide variety of roles that she has portrayed in movies and web series such as, Chopsticks (A Netflix Original film), and Karwaan.

She came into limelight in March 2016 with her version of the "cup song" inspired by Anna Kendrick's cup song from Pitch Perfect. The video featured her performing the popular Marathi song Hi Chal Turu Turu (sung originally by Jaywant Kulkarni) in the cup song style. Mithila's cup song went viral on YouTube with more than 6 million views.

She rose to fame after her roles in popular web series Little Things and Girl in the City. Her performance in Little Things won her the Filmfare  award for Best performance in a comedy series in 2020.

She was also seen in the Netflix film Tribhanga, directed by Renuka Shahane and featuring Tanvi Azmi and Kajol.


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