Shabaash Mithu collaborates with Noise to encourage people to listen to their inner voice


#ShabaashNoisemaker campaign to celebrate the unheard story of the Woman in Blue, Mithali Raj



By Rajesh Ahuja

As Shabaash Mithu,  the unsung saga of Indian cricketer Mithali Raj and the inspirational story of the Women in Blue,  hits cinemas on Friday,  the makers of the film collaborated with Noise, India’s leading connected lifestyle tech brand, released a brand campaign to encourage people to listen to their inner voice.

Noise earlier this week announced the release of their new brand campaign #ShabaashNoisemaker ahead of the release of  Shabaash Mithu, featuring the Indian actress and the brand’s ambassador, Taapsee Pannu. The campaign evokes the spirit of true sportsmanship and celebrates the people who heard their inner noise, and believed in themselves, to stand out in the crowd. The digital campaign is live across the brand’s social media handles starting today.


Makers of Shabaash Mithu collaborate with lifestyle brand Noise for a  brand campaign to encourage people to listen to their inner voice 





Shabaash Mithu narrates the unsung saga of Indian cricketer Mithali Raj, chasing her dream with a bat and changing the “Gentleman’s Game” forever.

The movie echoes Noise’s brand philosophy, reiterating the importance of listening to your instincts to make a mark in the world.

The associate partnership is a well-thought-out move to inspire Noisemakers to never give up and face the challenges as they come by listening to their inner noise and instincts.

Taapsee Pannu, known for doing iconic roles, will be seen sporting Noise devices in the movie.

Also, the association will include in-film integration and brand promo video speaking about mutual messaging synergies of brand and movie.

Speaking about the brand’s association with the film, Co founder and MD of Noise Amit Khatri said,“As a brand, we strongly believe in encouraging people to listen to their inner noise and stand out in life. The movie is the persona of this philosophy and Tapsee Pannu, our celebrated Noisemaker, has done an amazing job to narrate Mithali Raj’s legacy.

Our campaign #ShabaashNoisemaker is an effort to celebrate them and other heroes in our lives for their unheard stories. “


On her association with the campaign,  Actress Taapsee Pannu said, '“As a person, I always believe in myself and never lose touch with my inner voice, which is why I connect with Noise so well. Shabaash Mithu too is about Mithali’s life and how her instincts guided her to achieve success. I am glad to be a part of this journey and would take this opportunity to motivate every Noisemaker to listen to their “dil ka shor”  and  follow their dreams and desires.”


As part of the campaign, the brand takes inspiration from Mithali on how she made it big in life by listening to her inner noise to ask the Noisemakers to celebrate the Mithu in their lives, the people who made them proud. 

Shabaash Mithu,  a film on the life of former captain of the Women's Cricket team Mithali Raj,  released in cinemas on July 15.


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