Forever New launches AW 2021 collection showcased by brand ambassador Diana Penty 


By Rajesh Ahuja


Forever New, a fashion clothing and accessories brand, has launched its Autumn Winter Collection showcased by its brand ambassador Diana Penty.

The AW Collection has been showcased by brand ambassador Diana Penty  in a campaign, styled as ‘An Evening at the Opera'. The campaign represents the idea of a woman who is outgoing, confident, and making a statement while shaping the poetry that accompanies her.

As we turn the pages of the season, we are witnessing a heartening and vibrant resurgence of social gatherings, family reunions, glamorous evenings, celebrations, and travel to holiday exotic destinations!

Diana gracefully embodies the effortless and chic styles from the collection and strides confidently in the awe-inspiring grandeur of the Royal Opera House, the only opera house in India.


Forever New launches AW 2021 collection showcased by brand ambassador Diana Penty 


This campaign connotes a woman enjoying the entertainment and recreational activities, that she has been longing to attend while wearing gracefully stylish and comfortable outfits in Forever New A/W 2021 Collection. The latest collection unfurls an assortment of glamorous and comfortable fits that are luxurious and elegant.

The range embraces the change in season with timeless, feminine ensembles and takes one from day to night in style, featuring luxe silhouettes with hints of autumn-inspired prints and hues.

For after-hours glamor, charming evenings, and AM to PM grace, Forever New offers dresses and separates in a modern color palette and skirts & gowns in statement tones adding that extra cheer and glamour.

Speaking about the AW 2021 campaign, Mr. Dhruv Bogra, Country Manager, Forever New said, “Forever New’s latest collection is an embodiment of luxe and glamour. She is stepping out for events, resurgent nightlife, occasional get-togethers, festivities, and weddings. It is the time for her to be joyful, social, and embrace life, once again. Forever New is +30 per cent compared to 2019. The business revenue has doubled this year compared to last year, which was the worst hit by the pandemic. We are hopeful of closing the year at high double-digit growth over last year.”

Royal Opera House was completed in 1916, inaugurated by King George V, in the heart of Mumbai. It was restored as a UNESCO Asia Pacific Heritage site by the Maharashtra Government in 2016. City's Cultural Crown Jewel and India's only surviving Opera House is one of the last standing Baroque structures in Mumbai today. The brand is exhilarated to have shot their AW 21 campaign with Diana Penty at the Royal Opera House.

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