Salman Khan to feature in the brand campaign for Somany Ceramics titled Zameen Se Judey'
By Rajesh Ahuja
After evoking Applause from the audiences as a daring Sikh police officer in Mahesh Manjrekar's Antim The Final Truth, superstar Salman Khan will be seen as being part of the brand campaign of Somany Ceramics which resonates with his philosophy of being 'Closer to his roots'.
Salman will feature in a new TVC , as a part of Somany Ceramic's 360 degree integral brand campaign ‘Zameen Se Judey’.
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Salman Khan to feature in the new brand campaign by Somany Ceramics titled Zameen Se Judey |
The TVC aims to connect directly with the masses urging them to opt for the international quality product at an affordable price that are manufactured locally.
The quirky ad by Somany Ceramics spreads a simple message of staying grounded while delivering best quality products.
The TVC shows Salman Khan in his living area discussing flooring options with the contractor (Manoj Pahwa). The actor clearly shows his disinterest towards international brands and prefers quality products designed by homegrown brand SOMANY that offers world-class Italian marble, English Oak flooring finishes in tiles.
Resonating with the brand’s ideology of ‘Zameen se Judey’ , Salman says, “My world-famous style is desi, just like Somany Ceramics, who offers world-class flooring options, but are always ‘Zameen se Judey’”.
Speaking about the company's new brand campaign,Ms. Minal Somany, Brand Custodian, Somany Ceramics said “we are feeling ecstatic with the launch of new TVC with our Brand Ambassador, Salman Khan. This year’s TVC is unique but simple, just like Salman Khan. Salman Khan is a world class actor and yet chooses to stay rooted and always has a humble approach in everything that he does. These characteristics of Salman are highly relatable to our brand’s personality i.e. ‘Zameen se Judey’. We are confident that the new TVC will help SOMANY in building deeper relationship with our consumers and paving the brand in the right direction.”
Link to the new TVC
https://www.youtube.com/watch?v=FM89xs7DT8Y
Somany Ceramics Limited, an internationally acclaimed organization, specializing in ceramic tiles and allied product segments, is known to be a leader in design and innovation.
SOMANY is taking a 360 degree holistic approach to expand its bandwidth by reaching out to the masses.
The integrated marketing approach designed for the new TVC leaves no stone unturned by targeting audience PAN India, via HSM and Regional vernacular channels, Social media platforms along with Outdoors, Airports and Cinema.
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